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U - Can - Own - It , LLC sells appliances on installment plans, primarily to uneducated consumers in poor neighborhoods, including Viv. U -

U-Can-Own-It, LLC sells appliances on installment plans, primarily to uneducated consumers in poor neighborhoods, including Viv. U-Can-Own-It files a suit against Viv when she stops making payments. Viv claims that the deal is unconscionable. In deciding whether the contract is unconscionable, the court will primarily consider
the geographic area of the relevant market.
the parties' relative bargaining power.
the quality of related products in the general market.
the relation of this deal to those of other customers.
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