UA offers a technology$-$equipped shoe that "tracks and stores data such as time and date, duration, distance, and splits during workouts, runs, or walks," Wearable shoe technology is still a relatively new product, and UA's Gemini shoe competes with Nike's Nike$+$ and Adidas's Speedcell foot pod sensor$.$ Nike$-$currently has the largest market share in this fast$-$growing category. Marketers at Under Armour will likely choose a strategy for its Gemini shoe.