Question
UA Products sells running shoes and shorts. The following is selected per-unit information for these two products. Shoes Shorts Sales $50 $5 Variable Costs and
UA Products sells running shoes and shorts. The following is selected per-unit information for these two products.
Shoes Shorts
Sales $50 $5
Variable Costs and Expenses $35 $1
Fixed costs and expenses amount to $378,000 per month.
UA has total sales of $1 million per month, of which 80 percent result from the sale of running shoes and the other 20 percent from the sale of shorts.
Required:
a.Compute separately the contribution margin ratio for each line of products.
b.Assuming the current sales mix, compute:
1. Average contribution margin ratio of total monthly sales.
2. Monthly operating income.
3. The monthly break-even sales volume (stated in dollars).
c.Assume that through aggressive marketing UA is able to shift its sales mix toward more sales of shorts. Total sales remain $1 million per month, but now 30 percent of this revenue stems from sales of shorts. Using this new sales mix, compute:
1. Average contribution margin ratio of total monthly sales.
2. Monthly operating income.
3. The monthly break-even sales volume (stated in dollars).
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