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Uala'sTech and Touch customer strategy (IN1763): What is Uala's offering? Why did they come up with it? When they launched in 2017, Who is their
Uala'sTech and Touch customer strategy (IN1763):
- What is Uala's offering? Why did they come up with it?
- When they launched in 2017, Who is their target market? How did they segment? and why?
- How was it positioned? Who were their competitors?
- How should they price/monetize?
- How would they build Uala as a brand?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
