Uber also offered a co-branded credit card with Barclay's that gave its users an extraordinarily high 4%

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Uber also offered a co-branded credit card with Barclay's that gave its users an extraordinarily high 4% cash back when dining at restaurants. (By comparison, the card only offered 2% back on Uber fares!) Why might this be an attractive opportunity for Uber even if the fees Uber/Barclay collect from transactions and cardholders do not cover the costs of providing the 4% cash back benefit?

Posted Date: Jun 14, 2024 02:29 AM

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Uber also offered a co-branded credit card with Barclay's that gave its users an extraordinarily high 4%

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