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Uber case by: MOHANBIR SAWHNEY, BIRJU SHAH, RYAN YU, EVGENY RUBTSOV, AND PALLAVI GOODMAN Applying Machine Learning to Improve the Customer Pickup Experience How would

Uber case by: MOHANBIR SAWHNEY, BIRJU SHAH, RYAN YU, EVGENY RUBTSOV, AND PALLAVI GOODMAN

Applying Machine Learning to Improve the Customer Pickup Experience

  1. How would you create a heuristic overall for pick-ups for Uber? What is your optimization equation?
  2. What UX actions & triggers do you suggest Uber should take for the rider based on the variability of your outcome, optimization equation?

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