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Uber uses a cost leadership strategy strategy. Uber, an online transportation network, facilitates matching drivers with passengers who need transportation. It emphasizes efficiency and control
Uber uses a cost leadership strategy strategy. Uber, an online transportation network, facilitates matching drivers with passengers who need transportation. It emphasizes efficiency and control to keep costs low. If you were a consultant hired to advise Uber, you would suggest that it have structure
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Marketing Hospitality
Authors: Cathy H C Hsu, Tom Powers, Thomas F Powers
3rd Edition
0471348856, 9780471348856
