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UBS: A Pattern of Ethics Scandals. There are some examples of scandals such as U.S. Tax Evasion scandal in 2000, Rogue Trader scandal in 2011,

UBS: A Pattern of Ethics Scandals. There are some examples of scandals such as U.S. Tax Evasion scandal in 2000, Rogue Trader scandal in 2011, LIBOR Manipulation scandal in 2012, UBS "Did It Again" in 2015.

Questions:

What lessons in terms of business ethics and competitive advantage can be drawn?

What can UBS do to avoid more ethics failures in the future and repair its damaged reputation?

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