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uestion 3 Mark this question A software company made a new game. The company first determined all males would be interested in the game but

uestion 3

Mark this question

A software company made a new game. The company first determined all males would be interested in the game but then narrowed their focus to all teenage boys interested in martial arts games.

Which of the following does this scenario illustrate?

  • Relationship marketing
  • Market segmentation
  • Buzz marketing
  • Redlining

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