UGE 1002 ENTREPRENEURSHIP (Asas Pembudayaan Keusahawanan) ASSIGNMENT: Research on a company 1) Write research report on a business company in Malaysia. 2) Research report content: a) Research title, name and student ID no. b) Introduction -Executive summary -Purpose of research c) Company profile -Ownership -Establishment -Management, Structure - Product d) SWOT analysis Strength -Weakness Opportunity -Threat e) Marketing strategy of the company -explain the strategy used by the company -explain the effectiveness of the strategy f) Recommendation to improve the business of the company -new strategy -strategy implementation -the impact of the strategy 4) Research report is due on date given by lecturer