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uiirous d campaign targeted to Millennials paigil targeted to Millennials ad campaign targeted to Millennials;, cooperative dollars. 44. Sampling and couponing has become a near-expectation

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uiirous d campaign targeted to Millennials paigil targeted to Millennials ad campaign targeted to Millennials;, cooperative dollars. 44. Sampling and couponing has become a near-expectation for: A. products which are classified as shopping goods roducts in the introductory stage of their product life cycle C. products in the late maturity stage of their product life cycle DX products entering the decline stage of their product cycle E. products which are classified as specialty goods 45. Someone you know recently saw a television ad for XFINITY which offered six months of free service. Because this person was angry about his own XFINITY service, he began badmouthing XFINITY five seconds into the ad. At the 20 second mark, he reduced the volume. This is, before all else, an example of: A. selective distortion. B. selective exposure C. selective recall D. primary distortion E. secondary distortion RM-NY, a very large advertising agency, is looking to establish reach for its Coke account. nn-M omulation will inform M-MRM-NY media buyers of the reach they have achieved in their media buy? 46. A. GRP (Reach) B GRP/Frequency C. GRP/Rating D. GRP/Continuity E. GRP (Frequency

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