uiz.1 (Ch.1-3) i 4 Saved Multiple Choice Dryden's, a chain of department stores across the United States, has several exclusive store brands including Comfies, a line of sports shoes. Comfies is a popular brand among regular store customers and they vouch for its quality being as good as other top brands. Facing competition from other stores, Dryden's reduces the prices on Comfies products by one-third. While it sold an average of 800 units per day at a price of $30 per unit amounting to $24,000 before the discount, it sold 1,000 units per day at $20 per unit, amounting to $20,000 after the discount. In analyzing this scenario, it can be said that competing on product quality generates more sales than competing on price. a product that is priced higher is perceived to be of a higher quality. Help Save & Exit pricing is typically the most difficult marketing mix element to change. Submit