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ulations newspaper advertising (2). Weekly Gross Television Newspaper Revenue Advertising Advertising ($1000s) ($1000s) ($1000s) 97 5.0 1.5 90 2.0 2.0 96 5.0 1.5 93
ulations newspaper advertising (2). Weekly Gross Television Newspaper Revenue Advertising Advertising ($1000s) ($1000s) ($1000s) 97 5.0 1.5 90 2.0 2.0 96 5.0 1.5 93 2.5 2.5 95 3.0 4.3 95 3.5 3.3 95 3.5 5.2 95 4.0 2.5 The estimated regression equation was = 85.7+1.98x1 +0.60x2. The computer solution provided SST = 32.0 and SSR = 28.711. a. Compute and interpret R and R2 (to 3 decimals). R = R = b. When television advertising was the only independent variable, R2 = 0.653 and R2 = 0.595. Do you prefer the multiple regression results? Explain. Select your answer -
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