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Ulker, a Turkish food and beverage firm, wants to internationalize its operations. Ulker wants to ensure close control over marketing activities. Which of the following
Ulker, a Turkish food and beverage firm, wants to internationalize its operations. Ulker wants to ensure close control over marketing activities. Which of the following is best for Ulker, and why? Ulker should use foreign direct investment because it is the most costeffective. Ulker should use independent intermediaries because they move the product through customs and foreign distribution. Ulker should use independent intermediaries because this allows monitoring of employee performance. Ulker should use foreign direct investment because this allows the firm to stay close to the market
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