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Ullie Medical Supply is a retaler ohome medital equipmenl. Last year, Ullie's sales revenues lolaled $6,400,000. Tolal expenses were $2,800,000. Of this amournt, approximalely $1,792,000
Ullie Medical Supply is a retaler ohome medital equipmenl. Last year, Ullie's sales revenues lolaled $6,400,000. Tolal expenses were $2,800,000. Of this amournt, approximalely $1,792,000 were variable, while Ihe remainder were fixed. Since Ullie's oTers thousands ot ditterent products, ts mansgers preter to calculate the breakeven point in terms of sales dollars rather than units Read the requirements -x Requirements Operating income 1. What is Ullie's current aperating income? 2. What is Ullie's contribution margin ratio? 3. What is the company's breakeven point in sales dollars? (Hint. The contribution margin ralio caculaled in Requirement 2 is already weighled by the company's actual sales mx.) 4. Ullie's top management is deciding whether to embark on a S240,000 advertsing campaign. The marketing firm has projected annual sales volume to increase by 16% as a result of this campaign Assuming that the projections are correct, what effect would this advertising campaign have on the company's arnual operating iricome? Print Done
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