Ultimately, Lt. Sandy likes all the options you have presented, and she decides that MFC should go in three directions at once - entering the pizza restaurant business, entering the chicken farming business, and also packaging and distributing sauces and dry rubs through retail channels.She also plans major internationalization efforts for MFC in all of these businesses.She has asked you for more details from your market research and also for your recommendation on how best to implement these growth initiatives.You have learned from doing additional research that firms often face high tariffs and occasional trade barriers exporting packaged spices and sauces to other countries.Transportation costs for shipping these products are fairly high. Although tastes and preferences for sauces and spices vary by individual, your research suggests that they do not seem to vary systematically by country.However, companies in the industry sometimes modify product names, packaging, and a few of the ingredients as they cross borders.

a)

MFC's decision to enter Dubai and Brazil contrasts with the suggestions of the CAGE framework. Briefly describe the framework and explain.

b)

How could MFC enter Dubai with its chicken restaurants?Provide three options and explain an advantage and disadvantage of each that you believe are important for Lt. Sandy to consider.Which one do you recommend? Explain why.Do you have any concerns about the decision to enter Dubai?Explain.

c)

What's the best way for MFC to internationalize its packaged sauces and spice rubs?Provide three options and explain an advantage and disadvantage of each that you believe are important for Lt. Sandy to consider.Which one do you recommend? Explain why.