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Ultra-Mega Corporation had successfully been pursuing a differentiation strategy, but decided to simultaneously work towards a cost-leadership position. The risk associated with this decision is
Ultra-Mega Corporation had successfully been pursuing a differentiation strategy, but decided to simultaneously work towards a cost-leadership position. The risk associated with this decision is which of the following? Question 34 options: Customers could become confused about Ultra-Mega's value proposition Ultra-Mega could lose its differentiation advantage and not achieve a cost leadership advantage thereby becoming "stuck in the middle" Ultra-Mega could charge too much for its new products None of the above
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