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Un consommateur ralise en faisant sa toilette le matin qu'il vient d'puiser son dernier tube de dentifrice Colgate Total. Il dcide de passer au supermarch

Un consommateur ralise en faisant sa toilette le matin qu'il vient d'puiser son dernier tube de dentifrice Colgate Total. Il dcide de passer au supermarch aprs le travail pour en racheter (la mme marque). Quel terme correspond le plus cette situation? Question 15 options: Comparaison d'options Demande slective Achat rflchi

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