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Un mercado compuesto por individuos u organizaciones con diversas necesidades de productos en una clase de producto especfica se conoce como: Grupo de opciones de

Un mercado compuesto por individuos u organizaciones con diversas necesidades de productos en una clase de producto especfica se conoce como: Grupo de opciones de respuesta Estrategia de focalizacin indiferenciada Mercado heterogneo Segmento del mercado Mercado homogneo

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