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undefined Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry, Inc. Kate Co. Number of

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Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers.

Jerry, Inc. Kate Co.
Number of orders 5 50
Units per order 2,000 170
Sales returns:
Number of returns 3 5
Total units returned 50 150
Number of sales calls 14 3

Colleen sells its products at $220 per unit. The firms gross margin ratio is 20%. Both Jerry and Kate pay their accounts promptly and no accounts receivable is over 30 days. After using business analytics software to carefully analyze the operating data for the past 30 months, the firm has determined the following activity costs:

Activity Cost Driver and Rate
Sales calls $ 800 per visit
Order processing 450 per order
Deliveries 230 per order
Sales returns 250 per return and $3 per unit returned
Sales salary 97,000 per month

Required:

1. Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Inc. and Kate Co.

2. Compare the profitability of these two customers.

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