Question
Under the leadership of the new CEO, Jason Lee, Marketing Starrs has expanded its business with the purchase of Dodgy Digi, a small marketing firm
Under the leadership of the new CEO, Jason Lee, Marketing Starrs has expanded its business with the purchase of Dodgy Digi, a small marketing firm specialised in digital marketing and social media. Because expertise in digital marketing was lacking in Marketing Starrs, the takeover of Dodgy Digi made sense in terms of expanding and complementing the skills and services of Marketing Starrs. Dodgy Digi employs 20 creative staff and three administrators. Its owner and CEO resigned immediately after the purchase by Marketing Starrs. Although Dodgy Digi is highly creative both in design and technology, its administration has not been well managed, so in the purchase of Dodgy Digi, Marketing Starrs has taken on the debts and outstanding fees owed to Dodgy Digi. Under the control of Olive Starr, the administration of Marketing Starrs is a major strength of the firm and so Olive and Jason feel confident they can manage Dodgy Digi out of its problems to become financially successful. The problem that worries them most is whether they should incorporate Dodgy Digi into Marketing Starrs or leave it as a separate entity. They can see merits and demerits for both options but cannot decide and so request your team's advice. provide the required response and advice. discuss a summarising a pitch to the company, use the first and second person when discussing your team and addressing the CEO or Executive respectively.
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