Under the PAEZ Business case study (Harvard Business Publishing), theres a section with the heading Growth Strategies, where there are some questions about the future
Under the PAEZ Business case study (Harvard Business Publishing), there´s a section with the heading "Growth Strategies", where there are some questions about the future of Paez and the strategic decisions to make. Particularly, regarding marketing strategy, I´d like some help with these questions:
1) Should Paez enter new markets?
2) Should Paez have a regional or global strategy?
3) Should Paez focus on the growth of its flagship stores?
4) Which should be the role of e-commerce in this strategy?
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Authors: Richard A. Mann, Barry S. Roberts
15th Edition
1285141903, 1285141903, 9781285141909, 978-0538473637
