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Under what conditions is a decision to employ a pricing to market strategy possibly risky or dangerous from the perspective of wanting to maintain a
Under what conditions is a decision to employ a pricing to market strategy possibly risky or dangerous from the perspective of wanting to maintain a consistent brand image worldwide? When the firm's home market has significant taxation on the goods produced by the firm. O When the exchange rate is relatively stable between the firm's home and host markets When exchange rates are fluctuating wildly between the firm's home and host markets O When the firm's home currency is historically extremely weak relative to that in the host market
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