Question
Under what conditions might horizontal integration be inconsistent with the goal of maximizing profitability? Under what circumstances might it be best to enter a new
Under what conditions might horizontal integration be inconsistent with the goal of maximizing profitability? Under what circumstances might it be best to enter a new business area by acquisition, and under what circumstances might internal new venturing be the preferred entry mode?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
