Under which of the following scenarios is it more likely that a firm would invest the resources necessary to increase its satisfaction ratings from 95% to 98%? Group of answer choices Competing firms have 90% and 88% satisfaction ratings. Competing firms have 85% and 75% satisfaction ratings. Competing firms have 96% and 97% satisfaction ratings. There are many opportunity costs associated with the investment. The market share gained has little effect on the firm's bottom-line profits