under which strategic option bc wine industry can fallGLOBAL MINDSET

$($See Table $7\mathrm{.}1$ on page $205)$

Multidomestic Strategy: Think Local, Act Local

Neither Centralized nor Standardized

Global Strategy: Think Global, Act Global

Focus on Centralization and Standardization throughout the Value and Supply Chains

Transnational $($Glocal$)$ Strategy: Locally Responsive for Competitive Advantage; Otherwise Centralized