Understand the organizational structure of the company, the roles and responsibilities of each role. Understand the key elements of the new incentive plan and how bonuses are calculated Page 406 of the text highlights the advantages and disadvantages of return on investment measures. Evaluate how Las Ferreterias' return on investment calculations are calculated. What are the possible measurement issues and the related possible behavioral impact on these calculations. Written Assignment In the last paragraph of the case, Mr. Gonzalez wants to anticipate what his manager's reactions to the plan would be. Mr. Gonzalez has asked you as a store manager to feedback about the new incentive plan Answer the following individual written questions and submit under the individual link: Thinking about your responsibilities as a store manager, if you were a store manager at Las Ferreterias, would you like the new incentive plan? Why or Why not? As a store manager, what changes or improvements would like to see. Why