• Understand tools of internal analysis (value chain, resources, and capabilities)
• Understand difference between resources, capabilities and core competencies
• Understand the use of internal analysis for SWOT analysis
• Ways to identify competitors
• What are Porter's generic strategies? How can they be achieved?
• Differentiation along the consumption chain
• Why a focus/niche strategy?
• What does it mean to be "stuck in the middle"?
• What is an integrated approach and how it is possible?
• Blue ocean/red ocean strategies
• Competitive dynamics: definition and types of strategic moves
• Analysis of competitive moves
• Collaborative strategies
• Collaborative vs. competitive mindset
• Different ways of collaboration
• Alliance's types
• Why companies cooperate
• What are challenges of collaboration
• Understand opportunities and threats from Porter's five forces model
• How to synthetize the findings into opportunities and threats (SWOT)
• Identify and evaluate strategic options for an organization
• What is different M&As strategies?
• What are some of the rules to follow for acquisition?
• Competitive advantage cycle
• Hierarchy of strategy: corporate, business, functional strategies
• Directional corporate strategy: growth, stability, retrenchment
• Growth strategies: concentration, diversification, (internationalization)
• Related and unrelated diversification: pros and cons
• Non-Profit Organizations mission and strategy
• What is PEST analysis
• How to incorporate corporate social responsibility using value chain
• What are responsive and strategic CSR
• What is stakeholder analysis