Understanding Company Resources Understanding the resources a company has available can help focus the strategies used to accomplish its objectives. In many situations, these resources limit the opportunities that a firm may seek to exploit for a competitive advantage. In other situations, a firm may successfully leverage its resources to achieve organizational objectives. Organizations must carefully assess each market opportunity they consider and find a match between the resources required to exploit the opportunity and the resources available to the organization. In general, financial strength, production capability. production flexibility, and marketing strengths are resource areas used to asses a strategic opportunity. Roll your cursor over each term to read its description. Drag and drop each item into the related company resource category. arketing Strengths ucing nancia Strength ucing Flexibilit R&D nvestment John Deere Production Facilities Coca-Cola Brand Familiarity Ford Mikasa Outsourcing