Understanding consumermarkets and buyer behavior is fundamental for businesses seeking to thrive in competitive environments. By leveraging these insights, companies can tailor their strategies to meet consumer needs, enhance customer satisfaction, and build enduring relationships, ultimately contributing to sustained business success.

a$)$ List the types of buying behavior decision. $(5$ marks$)$

b$)$ Explain the stages of buyer decision process. $(10$ marks$)$

c$)$ Give two examples of post purchase behavior. $(10$ marks$)$