Understanding how consumers shop for products and services is critically important to both successful marketplace introductions and continued profitability. By reviewing the four consumer product classes and the behaviors of the consumers that purchase them, marketers become critically aware of the strategic implications the four Ps have on marketplace success.

Consumer products are products meant for final consumers. Final consumers are those individuals that use the product to extinction. They drink a bottle of water until it is gone, they use an mp$3$ player until it is no longer useful to them. These consumers are very different than business customers who may buy products to resell or use in the creation of other products. Consumer product classes are based on the way people think about and buy products and can be divided into four general groups: $1)$ convenience, $2)$ shopping, $3)$ specialty, and $4)$ unsought. Each class has additional subclasses contained which further help to identify individual products. Product classes have important strategic implications relating to how products need positioned in the mind of the consumer, placed and priced in the marketplace, and promoted to customers.

Group each item by appropriate product class. Move each label to the correct drop zone box. The notes button next to a label provides more information.