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Understanding how sensitive customer demand is to price changes is crucial for businesses. As you saw, some demand curves are steep, others flat. Knowing the

Understanding how sensitive customer demand is to price changes is crucial for businesses. As you saw, some demand curves are steep, others flat. Knowing the slopes of demand curves really helps in pricing decisions.

But there's a problem with using the slope of a curve to measure price-sensitivity. Can you guess what it is?

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Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel

IFRS Edition

9781119153726, 978-1118285909

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