Question
Understanding Market Research: Topics for Discussion & Mini-Presentation Brainstorm answers to the following questions and prepare mini-presentation about your ideas for one of the questions
Understanding Market Research: Topics for Discussion & Mini-Presentation
Brainstorm answers to the following questions and prepare mini-presentation about your ideas for one of the questions below:
1.What wants and needs do you think Emirati female teenagers from Abu Dhabi have that would be useful for a university to know?
2.What are other areas that HKDL could have focused on in their survey?Why?
3. What kinds of information could Disney collect from people here in the UAE to be able to open a successful park?
4.Which company here in the UAE do you think could benefit from conducting market research?Why?
5.Coca Cola is losing customers to Pepsi in the GCC.What kinds of questions do you think Coke should ask to solve this problem? Who should their sample population be?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
