Understanding that theatre$-$goers would be interested in furthering the "Broadway Experience" by redeeming points for events such as walking the red carpet suggests that Nederlander Organization

a$.$ divested its dogs and built up some dogs.

b$.$ developed new ideas through Ansoff's Opportunity Matrix.

c$.$ discovered marketing opportunities through environmental scanning.

d$.$ performed a marketing audit and implemented action items.

Audience Rewards developed relationships with Nederlander Organization other theatre owners to create the loyalty program that spans most Broadway shows. In a SWOT, this is:

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