Understanding the common vocabulary used in strategic management is important to the

application of its concepts.

Required:

a. There are four general steps in conducting an external environmental analysis starting

with scanning of the environment. Briefly, explain all four steps.

b. Choose any organisation of your choice and employ the SWOT Matrix to demonstrate the current strategic position of the organization and clearly indicate the strategy options available to help match that organizations internal environmental elements against its external environmental elements.

c. Compare and contrast strategic blunder and strategic drift?