Understanding the competition and your brand's position in the marketplace are two fundamental tenets to know when creating a winning and viable marketing strategy. Simply put, unless you know where you stand in the minds of your target market, you cannot create marketing content that will resonate with your clients and customers.

In this portfolio project, you will put into practice your knowledge in the field of determining competitive advantages, analyzing the business environment, and choosing an appropriate strategy.

For your Portfolio Part 1, you will analyze your online vegetarian catering company's competitors and how you are positioned in the market place.

A. Research three of your main competitors and answer the following questions:1) What is the USP for each competitor?2) What are the strengths for each competitor?3) What are the weaknesses for each competitor?4) What opportunities does your brand have in the current marketplace?

B. Create a perceptional product positioning map using at least two axis and six competitors. The dimensions for your axis are of your choosing. If you need guidance, check out this article: https://www.productmarketingalliance.com/what-is-a-perceptual-product-positioning-map