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Understanding the customer experiences and mapping that journey is important because: a. The learning relationships builds customer value b. Customer experience management leads to customer
Understanding the customer experiences and mapping that journey is important because: a. The learning relationships builds customer value b. Customer experience management leads to customer value management c. Provides clarity on effect of technology change and interconnectivity d. Allows firms to discover how to fix their service e. a and c f. all of the above
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Stage Management
Authors: Lawrence Stern, Alice R. O'Grady
9th Edition
0205627730, 978-0205627738
