Understanding the laws and regulations that govern the connection is one of these guidelines. These laws and regulations include antitrust laws and any other restrictions that may be applicable to the alliance. Understanding the business environment in which the alliance is working, which includes the competitive landscape as well as the economic and political dynamics at play, is also a part of this. In addition, the parties involved should have an understanding of the cultural and social norms that are prevalent in the countries or regions in which the alliance is active. This is because cultural and social norms can have a significant bearing on the level of success that the partnership enjoys