Question
Understanding the purchasing power of the end consumer is the ultimate goal in marketing. How can marketers use consumer information for better targeted marketing, and
Understanding the purchasing power of the end consumer is the ultimate goal in marketing. How can marketers use consumer information for better targeted marketing, and why is it important to understand consumer demographics? In what ways does sports marketing differ from traditional marketing strategies?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
