Understanding the Relationship between Celebrity Endorsement on Social Media and Consumer Purchasing Intention

EAS307 Research Methods Spring 2019-2020 Asst Prof Dr Ahmet Ertugan Term assignment You are required to study the article on Celebrity Endonsement attached and start completing the following tasks by Monday, 13 May 2020 at 1700 hours. The tasks are about identifying the relevant parts within the article that you have decided to use and then simplifying them in your own words Please take notice that failure to miss the deadline will mean that you will be assessed 20% less than the full assessment marks Task Min paper words ABSTRACT 300 words Keywords to 5 words INTRODUCTION 1 Statement of purpose Na main question Literature review 12 d. Conceptual model 1 hypotheses research questions propositions METHOO a. Participants 1/2 1/2 Procedure 1/2 d. Statistical analytica 1/2 RESULTS Descriptive statistics Internal statistics Hypothesis supported or not propositions/research 1/2 1/2 1 Discussion a. Answering the main D. Comparing the answer 1/2 given to the main question to mar other research Limitations 1/2 d. Recommendations for 1/2 future research REFERENCES Aspen Finished report all in one Min 10 pages