Understanding the trends of financial information is important for planning and forecasting purposes. Review the most recent performance results for lululemon athletica inc. and describe using sentence answers the trend and provide a possible or probable explanation for the current trend in respect of each of the following financial statement categories: [5 marks]

(a) sales;

(b) e-commerce (also known as Direct to Consumer Net Revenue);

(c) gross profit as a percent of net revenue;

(d) value of Goodwill and intangibles; and

(e) Selling, General and Administrative expenses