Undifferentiated marketing ignores market segment differences and go after the whole market with different offers. True False An American airline company started a grocery chain in Australia. This is an example of product development. True False Unlike mass production, which eliminates the need for human interaction, one- to-one marketing has made relationships with customers more important than ever, True False Convenience products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. True False When Ford offers a car with the same features as a comparable Toyota or Honda at a comparable price and provides a longer warranty, it is following a more-for- less strategy." True False