Undifferentiated marketing is $\_\_\_\_\_\_\_\_\_$

a$$mass$-$marketing approach that$$ignores any segment differences and is based on the assumption that one marketing strategy for the entire market will yield results in all segments

is a one$-$on$-$one marketing apparoach that involves identifying the most attractive segment and concentrating marketing attention on only that one

about targeting multiple segments to create a separte marketing strategy for each segment

None of the options