Uniled Sarers Rank (USB) is examining the prafitablity of its Premier Account, a combined savings and checking actount. (Click bie icon to view account intormaton ) (Celck the icon to wiet the conts for the corvices and customer incatriation) Assume Marshail ned Grant alway maintain a balance above 31,000 . whereas 3 tanback abays has a balance below $1.000. Dnitod Savers Bank (USB) is examining the profitablity of its Premier Acoount, a combined savings and checking account. (Click the icon to viow account information.) USB recenily conducted an activity-based coting study of its servion. It assessed the following costs for six individual services. The use of these servicas in 2020 oy three customers is as foliows: Click the icon to view the costs for the services and customet infermation) Assume Marshat and Grant always maintain a batance above $1,000, wheress Stanback aiways has a balance below 31,000 . Road the nouimenents Requirement 2. Why might USB worry about the profitability of instividual customers it the Premier Account product oflering is profitable as a ahoie? spread USB can earn on the high-balance low. activity accounts they are abla to tetain. Roquirement 3. What changes would you recommend for USB's Premier Account? United Savers Bank (USB) is examining the proftability of its Promier Account a combined covings and chooking account. (Click the icon to viow nocount information) USB rooenfy condueled an activitybased coating study of its services. It assessed the following costs for sic individai bervices: The use of these semices in 2020 by three customers is as follows: (Cick the icon to view the costs for the snrvices and cusfomer information.) Assume Marshall and Grant always maintain a balance above $1,000, whereas Stanback always has a balance below 51.000. Read the mquirements: Requirement 2. Why right use worry about the proitability of individual customers it the Premier Account product otherng is proftable as a whicie? Possible changes USB couid make are: a. Ontar interest rates on accounts to incronse USB's compettiveness in atiracting and retaining these accounts: b products and services. deposhors] by lendine meney for honetaan puTstes at 3%. Teus, ubd wouls gan 500 on the irterest toread if a desospor tad as averngh Premer Accoint balance of $2.000 in 2060 {$2000116=360} with thawats, ctockifyd acoounts, and foreigs Qurency drats. Defesives with Premer Account balances of $1,000 of more recele unilmites tres ute of tericerk. Defostars wits minimum balances of ats than 51,005 pay a 52.2 - mosth revice foe for they Premer Aoobute Uniled Sarers Rank (USB) is examining the prafitablity of its Premier Account, a combined savings and checking actount. (Click bie icon to view account intormaton ) (Celck the icon to wiet the conts for the corvices and customer incatriation) Assume Marshail ned Grant alway maintain a balance above 31,000 . whereas 3 tanback abays has a balance below $1.000. Dnitod Savers Bank (USB) is examining the profitablity of its Premier Acoount, a combined savings and checking account. (Click the icon to viow account information.) USB recenily conducted an activity-based coting study of its servion. It assessed the following costs for six individual services. The use of these servicas in 2020 oy three customers is as foliows: Click the icon to view the costs for the services and customet infermation) Assume Marshat and Grant always maintain a batance above $1,000, wheress Stanback aiways has a balance below 31,000 . Road the nouimenents Requirement 2. Why might USB worry about the profitability of instividual customers it the Premier Account product oflering is profitable as a ahoie? spread USB can earn on the high-balance low. activity accounts they are abla to tetain. Roquirement 3. What changes would you recommend for USB's Premier Account? United Savers Bank (USB) is examining the proftability of its Promier Account a combined covings and chooking account. (Click the icon to viow nocount information) USB rooenfy condueled an activitybased coating study of its services. It assessed the following costs for sic individai bervices: The use of these semices in 2020 by three customers is as follows: (Cick the icon to view the costs for the snrvices and cusfomer information.) Assume Marshall and Grant always maintain a balance above $1,000, whereas Stanback always has a balance below 51.000. Read the mquirements: Requirement 2. Why right use worry about the proitability of individual customers it the Premier Account product otherng is proftable as a whicie? Possible changes USB couid make are: a. Ontar interest rates on accounts to incronse USB's compettiveness in atiracting and retaining these accounts: b products and services. deposhors] by lendine meney for honetaan puTstes at 3%. Teus, ubd wouls gan 500 on the irterest toread if a desospor tad as averngh Premer Accoint balance of $2.000 in 2060 {$2000116=360} with thawats, ctockifyd acoounts, and foreigs Qurency drats. Defesives with Premer Account balances of $1,000 of more recele unilmites tres ute of tericerk. Defostars wits minimum balances of ats than 51,005 pay a 52.2 - mosth revice foe for they Premer Aoobute
