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Unilever makes many brands of shampoos, Soaps, and other cosmetics, none of which go by the name Unilever. These products are sold in virtually all

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Unilever makes many brands of shampoos, Soaps, and other cosmetics, none of which go by the name Unilever. These products are sold in virtually all grocery stores in the U.S. In this example, Unilever can best be described as using which branding strategy? O Individual brand Family brand Combination brand Private brand

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