Unilever, the world's third-largest consumer goods company behind Procter & Gamble and Nestle, is an Anglo-Dutch company whose products include foods, beverages, cleaning agents and personal care products. Unilever is a dual listed company consisting of Unilever N.V. based in Rotterdam, Netherlands, and Unilever PLC based in London but both companies have the same directors and operate as a single business. Some of Unilever's best-selling among its 450 brands are Aviance, Ben & Jerry's, Dove, Flora Becel. Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux/Radox, Omo/Surf, Sunsilk. Toni & Guy, VO5, and PG Tips. In December 2012, Unilever began phasing out by 2015 the microplastics in their personal care products. In January 2013, Unilever divested its Skippy peanut butter brand, together with related manufacturing facilities in Little Rock, Arkansas, United States and Weifang, China, to Hormel Foods for approximately $700 million. In July 2013, Unilever increased its stake in its Indian unit, Hindustan Unilever, to 67% for around Euro2.45 billion. In August 2013, Unilever signed an agreement for the sale of its Wish-Bone and Western dressings brands to Pinnacle Food Inc. for $580 million, subject to regulatory approval. In 2013, Fortune ranked Unilever as the 39th most admired company in the world outside the United States. 1 In September 2013, Unilever acquired T2, a premium Australian tea company that generated sales approaching AUS$57 million for the 12-month period ending June 30 2013. Unilever is the largest tea company in the world. T2 operates 40 stores and its range of fragrant teas and tea wares from around the world are also sold through some of the best restaurants in the country. Discussion Questions 1. Unilever has done really well for decades. How does Unilever do so well? How can they Discussion Questions 1. Unilever has done really well for decades. How does Unilever do so well? How can they continue to prosper? 10 marks 2. Give an internal strength and an external opportunity of Unilever. Show how those two factors are related to reveal a feasible alternative strategy.6% 10 marks 3. Develop a Grand Strategy Matrix for Unilever and include one rival firm. Briefly explain Unilever position 10 marks