Unit $3-$ Focus on the reader

One of the most important lessons in business writing is to focus on the reader. This means you should talk about what your reader cares about. Emphasize how your message will benefit them. Look at situations from the reader's perspective, rather than your own. Avoid routinely talking about yourself and your emotions, even in standard phrases like "I am writing to inform you" or "I am glad to tell you."

Many business textbooks call this "you$-$focus." Our textbook calls it the "you view" $($page $36).$ In the Ten Characteristics, the concept falls under Characteristic $5$: Reader$-$focused.

Invent an original sentence or paragraph that focuses on the writer's point of view. $($As an extra challenge, invent an example like the grocery store ventilation example from section $3\mathrm{.}6$ where the message highlights the writer's priorities, instead of the reader's.$)$

Revise your example to focus on the reader and their concerns instead.