Unit 4: Discussion Question this one due today thursday september 7th15

DirectionsUsing a business publication (Forbes, Wall Street Journal, Businessweek, Fortune, FastCompany) article, find a company that has expanded by diversification.Describe the type of diversification and how the diversification created value.Evaluate how successful you think the diversification will be in future (5 or 10 yrs, for instance).What issues or challenges is the diversification likely to cause?

Readings and Materials

Textbooks:

Dyer, Godfrey, Jensen & Bryce: Chapter 6: Corporate Strategy

Dyer, Godfrey, Jensen & Bryce: Chapter 7: Vertical Integration and Outsourcing

Dyer, Godfrey, Jensen & Bryce: Chapter 8: Strategic Alliances

Dyer, Godfrey, Jensen & Bryce: Appendix A & B (pp 291-304)

Horwath: Discipline 3

Documents:

Ormanidhi, O. & Stringa, O. (2008, July). Porter's Model of Generic Competitive Strategies. Business

Economics, 43, (3), 55-64. Academic Journal database.

PowerPoint:

Dyer et al: Chapters 6, 7, and 8 PowerPoint Presentations