Unit 4 zeroes in on the internal environment - those capabilities managers use from inside the company - its strengths and weaknesses - its knowledge, sklils, and abilities and competencies of its employees and managers - its managerial decision making - its resources including financial/material/information/human labor.

And then we take all of that and make decisions as we adapt and respond to our external environment.

I'm assuming you've heard Wendy's plan to use "dynamic pricing" - will it work? did it work? how did they respond to the external response?

Another company in the news is NetFlix - why was the decision made to crack down on password sharing and what happened when they did?

Aldi announces an 800-store expansion - will it work? what is driving that decision and plan?

Portfillos begins cashless drive thrus - will it work? what is driving that decision and plan?

Jewel installs self checkouts and then removes self checkouts and then reinstalls self checkouts - what drives that decision?

Boeing production is down - Boeing orders are up - Boeing orders are down - Boeing production employees are making mistakes - how do managers deal wtih these decisions and recover from a door opening in-flight? Boeing is in the news this week for many reasons - what is going on internally at this company?

Companies hire and then layoff - what drives that decision?

Choose a couple of these or add in those of your own - what impact does an organization's capabilities have on the ability of its managers to strategically plan and to do so successfully?