UNIT 8 LAB How to Make Choosing Easier How many choices do people make in a given day? What choices do you make each day? What is the "choice overload problem"? Why do you think people have so many problems making choices? What are the negatives to having too many choices? What are some ways that businesses can overcome the "choice overload problem"? What Consumers Want What is customization? What is the experience economy? What does it mean for a product or service to be "real real"?